Focus Groups
Focus Groups
Group Response System
PowerCom group response system can give your focus groups an interactive and collaborative advantage. | During a focus group session, one or two people will dominate the conversation and influencing the opinions of others. Some people change their opinion to fit into the group, while others keep quiet and only respond when spoken to. That's why PowerCom is such a powerful tool for focus groups. It allows a facilitator to poll the attendees without their opinions being influenced by others. Imagine the flexibility! You could ask a question at the beginning of the discussion, gather group responses in a graph format for all to see, and then open the floor to discussion. After the discussion you could ask the same question again and compare the two group responses. PowerCom provides slide comparison functions to accomplish this. You'll find that when giving participants an anonymous way to respond. You'll generate more accurate results. Plus, it gives everyone an equal opportunity to voice his or her opinion. | |
For example, PowerCom can be used to:
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 | PowerCom is a cost-effective way to easily gather feedback quickly. While keeping responses anonymous, so that focus group attendees can express an opinion without being influenced by other members of the group.
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With PowerCom software and Group Response. Keypad users can create interactive, collaborative and engaging presentations. That can quickly receive an audience poll and immediately capture their opinions, which can then be outputted into a wide variety of reports that can be further analyzed. When PowerCom is used accurately, it can capture the thoughts and opinions of a target market and give organizations the ability to make better business decisions. | ||
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 | The applications for PowerCom are only limited by your imagination! | |
