PowerCom group response system can give your focus groups an interactive and collaborative advantage.
Typically
during a focus group session one or two people will dominate the conversation,
influencing the opinions of others. Some people change their opinion to
fit into the group, while others keep quite and only respond when spoken
to. That's why PowerCom is such a powerful tool for focus groups. It allows
a facilitator to poll the attendees without their opinions being influenced.
Imagine
the flexibility! You could ask a question at the beginning of the discussion,
compile the responses, post them in a graph format for all to see, and
then open the floor to discussion. Following the discussion you could
ask the same question and compare the two responses.
You'll find that when giving participants an
anonymous way to respond you'll generate more accurate results. Plus,
it gives everyone an equal opportunity to voice his or her opinion.
For
example, PowerCom can be used to:
Identify current
views and opinions about products or services
Identify
which spokesperson is more likeable or trustworthy
Discover what images
are more eye-catching
Determine what commercials
are more appealing and retentive
Gather user feedback
about products or services
Determine
which call to action is more effective
PowerCom
is a cost-effective way to quickly and easily gather feedback, while keeping
responses anonymous, so that focus group attendees can voice an opinion
without being influenced by other members of the group.
In a group
setting PowerCom will eliminate the group pressure, as well as the need
to adopt the group's ideas.
With
PowerCom software and Audience Response Keypad users can create interactive,
collaborative and engaging presentations that will quickly poll an audience
and immediately capture their opinions into a wide variety of reports
that can be further analyzed.
When PowerCom
is used to accurately capture the thoughts and opinions of a target market
it can give organizations the ability to make better business decisions.
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The applications for PowerCom are only
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